Handbook of Consumer Psychology (Marketing and Consumer Psychology Series)
by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
ISBN 13: 9780805856033
Format: Hardcover (1280 pages) Publisher: Psychology Press Published: 08 Feb 2008
Save for later
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising & Consumer Psychology)
by
ISBN 13: 9780805851540
Format: Hardcover (576 pages) Publisher: Psychology Press Published: 24 Feb 2005
Diversity in Advertising: Broadening the Scope of Research Directions (Advertising & Consumer Psychology)
ISBN 13: 9780805847949
Format: Hardcover (472 pages) Publisher: Psychology Press Published: 05 Apr 2004